The boys from the most beloved modern Bulgarian rock band – JEREMY?, and the pop idol Lubo Kirov will be ambassadors of the educational project "Intellectual Property Classes". In its initial stage, the campaign of the Bulgarian Association of Music Producers (BAMP) will cover the art schools under the auspices of the Ministry of Culture in Sofia. Jeremy? will hold the first meeting with the future artists of Bulgaria at the National School of Music on March 5, and on March 26 Lubo Kirov will share to the graduates of the National School of Fine Arts why it is important to be familiar with our rights.
In essence, the intellectual property classes will be a mixture of funny informative videos and educational discussions with favorite artists. The moderator of the meetings will be Stanislava Armoutlieva, who is also a successful music producer and chairperson of the Board of BAMP. During the meetings with the students Lyubo Kirov, JEREMY?’s frontman Ersin Mustafov and the band's guitarist Tasho Kolev will share some personal stories about the creation of their biggest hits, as well as their position on the copyright and related rights protection.
The main goal of the “Intellectual Property Classes” is to awaken curiosity about a new culture of creative product consumption among the young people. Why is it important to look at art as a worthy profession, not as a hobby? How much time and money is invested in an idea so that it can develop into a ready song played in the media? Which is more expensive - the movie ticket or the access to all the music in the world via a paid monthly subscription to Spotify? This is only a small part of all questions to which the campaign participants will give answers.
"Bulgarians grow in the notion that the right of the artist to dispose of his own work and to profit from it is nothing but a whim. And this attitude is seen at all levels – family, school, business, state authorities, politics”, says BAMP's Executive Director, Ina Kileva. "We believe that the change in the value system of our society is a process that goes through education. We decided to make a small contribution to this process by working with the art schools. We would like to thank to the Ministry of Culture and to PROPHON, being our partner in the project, for their unconditional support" added Kileva.
At its second stage, the "Intellectual Property Classes" campaign will cover three more art schools in Sofia and the schools for music in the country, while BAMP's long-term vision is to communicate with the Ministry of Education and Science and develop the project to students from the entire educational system.